You own an app. You have poured your heart and soul into it and it’s flawless. You have partnered with the best mobile designer you could find to design the best user experience and you think that finally, you have created something extraordinary. However, you must be wondering, what’s next?
If you are thinking that you have created an amazing app and that’s all you needed to do, you’re not right. You forgot about the most important thing which is how your audience is going to find the app. Don’t make the mistake of thinking that you have the next billion-dollar app and there is no need to promote it. You need to convince users to spend money to get your app.
Mobile marketing is the answer you are looking for. In this article, we will discuss why it’s important for you to understand about the opportunities to put your app in front of your target customer base. While this article is focused on mobile apps but the below mentioned things are true for all kinds of products as everything is part of the mobile ecosystem nowadays.
Let’s Talk Numbers
Let’s begin with the numbers. Smart Insights has published a report called Mobile Marketing Statistics Compilations. This report clearly outlines the influence of customer’s behaviour on businesses, regardless of their size. For instance, mobile users spend more than 90% of their time in apps. It is also really important that your business is registered on Google My Business.
It is important to find out the right time to approach the customers depending on their availability as well as the devices they are using, as shown in this chart. It will allow you to discover the right ways to approach them.
You’re Not Alone
If you’re wondering whether you are the only one, rest assured that there are millions of others who are just like you. If you look beyond the numbers published in the report by Statista and take a close look at all the other mobile app owners, you’ll find that there are many others, like you, who consider their app to be the best.
Many of them have poured in all their resources in creating those apps. In fact, some of them have succeeded in creating apps that have won a lot of awards. Take a look at our Mobile Apps Success Stories series. In this series, we share the strategies used by these mobile app creators. Their success also confirms what we have been discussing all along.
The Future is Here
Technology has evolved to a point where we can see bots everywhere around us and these bots behave like humans. Augmented reality and virtual reality have come a long way and these days, these technologies are being used for a variety of purposes and are not just restricted to games. It’s only a matter of time before these technologies also make a mark in the marketing world which will most likely transform advertising into a much more fun process.
Mobile Marketing Matters for Everyone
For instance, take location-based ads. It is one of the most efficient ways to personalise your marketing strategy in order to reach the right users, at the right place. Location-based ads are a boon for food app creators who want to invite people to certain restaurants. These apps can be used to target people who are feeling hungry and are looking for a restaurant.
Deepen Customer Relationship
Since people carry their mobiles with them at all times, it allows you to establish a long-term relationship with your customers. When it comes to marketing, you are the boss. You are free to choose the best strategy, the techniques that work best for your particular app category and how you want to approach the users. Mobile ecosystem is flexible enough to allow you to connect with the users.
Your Competition Is Already Doing It
It might not seem motivational but the truth is that you need to be several steps ahead of your competition when it comes to mobile marketing. If your competition is using all the marketing strategies to promote their own apps and you are just sitting idle and doing nothing, you will be left far behind.